From a Late-Night Call to a $30M Series B: We’re Doubling Down on Simplifying Logistics
Salasa didn’t start with a pitch deck or a polished plan. It started with a late-night call and a client in need.
Back in 2017, when we were just a small 3PL team crisscrossing cities to deliver e-commerce orders by car and motorcycle, a merchant called us — overwhelmed, orders piling up, unsure how to keep up. We didn’t hesitate. We showed up, rolled up our sleeves, and got to work. There was no grand plan, just a gut instinct to help.
That moment sparked an idea. We saw how deeply merchants needed a fulfillment partner they could trust. That was the beginning of Salasa.
Since then, we’ve shipped over 25 million orders and fulfilled more than 50 million items for hundreds of merchants. We’ve built a nationwide fulfillment network across Riyadh, Jeddah, and Dammam, and a growing fleet of darkstores to meet last-mile demands.
Why We’re Raising Now
Today, we’re proud to announce our $30 million Series B, a milestone that reinforces our mission: to simplify logistics for the brands shaping the future of commerce.
For many merchants, logistics is the most complex and expensive part of scaling a business. Building fulfillment operations in-house often means high overhead, slow speed to market, and limited reach. That’s where Salasa comes in. We exist to make logistics effortless by giving brands access to fast, reliable, tech-enabled fulfillment built for growth.
This funding empowers us to go further. We’re expanding our nationwide network of fulfillment centers and darkstores, growing our team, and doubling down on automation, AI, and data-driven insights, all designed to help merchants deliver better customer experiences and scale without logistical limits.
By becoming a tech-first fulfillment company, Salasa is evolving beyond operations to build intelligent logistics infrastructure powered by a robust tech stack. From predictive analytics to seamless integrations, we’re designing a platform that gives brands full visibility, flexibility, and control, because modern logistics should work for you, not against you.
The Smarter Way to Scale
The region’s e-commerce ecosystem is evolving fast and so must the infrastructure behind it. Smart outsourcing is no longer just a cost-saving decision. It’s a competitive advantage. When merchants choose Salasa, they’re outsourcing operations; they’re unlocking speed, flexibility, and scalability with a logistics engine that evolves with them.
We’re proud to serve a new generation of merchants who value experience, trust, and innovation. Our technology, people, and network are here to remove friction, simplify operations, and help brands grow with confidence.
Building the Future, Together
This funding round is a commitment to the future we’re building with our team, our partners, and the hundreds of merchants who trust us to deliver.
The opportunity ahead is massive. The momentum is real. And we’re just getting started.